Free Facebook Cover Photos | If you're savvy about marketing on social, your service most likely has a Facebook account. You have actually picked the ideal profile pic, filled in all the missing information, and even written a pretty excellent bio about what your company does. So you're done, right?
Incorrect. So incorrect.
Among the most essential elements of a business's Facebook page is the cover image. It resembles the window display screen of your shop-- if it's uninteresting or unsightly, it won't create interest.
So exactly what should you put in your social media shop window? Here are eight incredible concepts for producing the Facebook cover picture of your dreams, influenced by brand names who currently have an exceptional visual existence. Ready to obtain started? Here we go!
Free Facebook Cover Photos
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, important images, or graphics when you're creating a cover picture? On the right. It's a quite simple idea, but you 'd be amazed at how lots of people and organisations mess it up.
On the WB's page for the fictional Harry Potter, the photo is put so that the centerpiece is plainly noticeable. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally balanced. Bonus offer pointer: whenever you utilize a picture of a face, the person should be "looking" in the instructions of your content-- in this case, the cover picture.
2. See the Big Picture.
Your profile image will hide a little area of your cover photo, but you can make that work for you-- simply search for the big photo! Some of my favorite cover photos are those that include the profile photo as part of the bigger image. These innovative pics truly stand out.
You see what I mean? Carlsberg uses their profile picture to boost their cover image (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile picture mash-up is so seamless that, initially glance, you may actually believe that the bottle is on the page! Note that the profile photo works well individually of the cover image. When you see that icon turn up in your newsfeed, there's no misinterpreting its source.
3. Be Your very own Signboard.
Facebook is about making connections and showing off your fun side, but it's likewise a place to establish your brand name. Believe of your cover image as totally free billboard area on one of the most popular socials media on the planet-- use it!
Sticking to the "Start Here" theme used in their television commercials, CarMax developed this attractive, top quality ad for their Facebook cover picture. Visually pleasing, this intense and cheery image likewise helps to reinforce CarMax's brand name.
In this cover picture, Cvent got a little more explicit in promoting their services. Who needs an "About" area when you can put everything that needs to be stated onto your cover image? Note that the image's background is very basic, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing workshops, to conferences at work-- if I've found out the terrific importance of any one thing, it's your call-to-action, or CTA. Social network is a powerful tool when it pertains to lead generation, and consisting of a CTA in your cover picture motivates visitors to act. Whether you desire to get likes, visits to your site, or entries in a contest you're hosting, a cover image CTA will help.
Marketo is currently using their Facebook page to promote The Marketing Nation Top, using a cover photo CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond utilizes their cover photo to overtly welcome readers to do something about it, with a literal arrow pointing to the area where viewers can enter their contest. This is a great example of how a cover image can drive individuals to act.
5. Present Yourself.
Are you pleased with your team? Do you want to show off your personnel? Do it with a cover photo!
n this older cover photo, The New York Times takes you into their workplace and reveals you their whole personnel. It's an excellent check out the big, lovely office of the individuals who compose the news that you check out.
Not quite as big as The New York Times? Not an issue! This small marketing company uses their cover image to reveal possible clients that they won't be dealing with a huge, "faceless" corporation.
6. Attract Emotions.
While turning your cover picture into a CTA or a billboard can be terrific, a mentally resonant cover picture can be similarly reliable.
Facebook's own cover image is a perfect example of how images can take advantage of emotions. It also is totally on -brand. What is Facebook about? Connecting. What does this image convey? Connection. This image comes down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover picture, which has to do with 2 years of ages, likewise informs a specific, emotionally resonant story with only a single image. Visitors will instantly associate Toyota with freedom, and with delighting in the ride of life-- no words essential. Plus, who does not love a delighted pet?
7. Stay Real to Your Brand name.
There's nothing even worse than a brand name that changes mascots, slogans, or jingles each day. Individuals like consistency and familiarity, and your Facebook cover image is an excellent place to strengthen your familiar message.
Ben & Jerry's, for example, has actually constantly had to do with the cows. Their Facebook cover photo does not stray from that fact.
Nike enhanced their brand name with this basic, straightforward cover picture. All that they need is their familiar Nike swoosh, and their iconic "Simply Do It" slogan. They've stated everything they have to say.
8. Start a Conversation.
A hashtag is a powerful thing, my buddies-- in current years, we've even seen hashtags play a function in political revolutions. When you toss a hashtag onto your cover photo, you have the power to get people talking.
Coca-Cola's present cover photo contains a vibrant logo, an image of three young women wearing sports equipment, and a mysterious hashtag. You inform me that you're not curious.
Ford Mustang's cover picture hashtag is less mystical, however equally powerful. You can utilize the hashtag to search for "#Mustang" and see what other individuals are stating about this popular cars.
This has actually only been a short sampling of the remarkable cover photos I've seen. What are some of the most creative, engaging, or gorgeous brand cover pictures you've experienced on Facebook?