Welcome Facebook Cover Photo | If you're savvy about marketing on social, your business probably has a Facebook account. You have actually selected the best profile pic, filled out all the missing out on info, as well as composed a pretty outstanding bio about what your business does. So you're done, right?
Incorrect. So incorrect.
One of the most important aspects of a company's Facebook page is the cover image. It's like the window display of your storefront-- if it's uninteresting or ugly, it won't produce interest.
So what should you put in your social networks store window? Here are eight amazing ideas for developing the Facebook cover photo of your dreams, inspired by brand names who currently have an impressive visual presence. Prepared to obtain started? Here we go!
Welcome Facebook Cover Photo
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, crucial images, or graphics when you're designing a cover photo? On the right. It's a pretty simple concept, but you 'd be amazed at how lots of individuals and services mess it up.
On the WB's page for the fictional Harry Potter, the photo is put so that the centerpiece is clearly visible. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Reward tip: whenever you use an image of a face, the individual must be "looking" in the instructions of your content-- in this case, the cover image.
2. See the Huge Image.
Your profile image will conceal a small section of your cover picture, however you can make that work for you-- simply look for the huge picture! Some of my preferred cover images are those that include the profile photo as part of the larger image. These innovative pics really stick out.
You see exactly what I imply? Carlsberg uses their profile photo to enhance their cover image (and highlight their product, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, at very first glimpse, you might in fact think that the bottle is on the page! Keep in mind that the profile image works well individually of the cover picture. When you see that icon turn up in your newsfeed, there's no misinterpreting its source.
3. Be Your Own Billboard.
Facebook has to do with making connections and showing off your fun side, but it's likewise a place to develop your brand. Consider your cover image as free billboard space on one of the most popular social networks in the world-- use it!
Sticking to the "Start Here" style utilized in their television commercials, CarMax created this appealing, premium advertisement for their Facebook cover image. Aesthetically pleasing, this intense and happy image likewise helps to strengthen CarMax's brand name.
In this cover image, Cvent got a little bit more specific in promoting their services. Who needs an "About" area when you can put whatever that has to be said onto your cover photo? Note that the image's background is really easy, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college interaction classes, to marketing seminars, to meetings at work-- if I've discovered the great significance of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it pertains to lead generation, and including a CTA in your cover image encourages visitors to act. Whether you wish to acquire likes, check outs to your website, or entries in a contest you're hosting, a cover picture CTA will help.
Marketo is currently utilizing their Facebook page to promote The Marketing Nation Top, using a cover picture CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond utilizes their cover picture to overtly welcome readers to do something about it, with an actual arrow pointing to the area where audiences can enter their contest. This is a great example of how a cover photo can own people to act.
5. Introduce Yourself.
Are you happy of your group? Do you wish to flaunt your personnel? Do it with a cover image!
n this older cover picture, The New York Times takes you into their office and reveals you their whole staff. It's an excellent check out the huge, beautiful workplace of the people who write the news that you read.
Not quite as huge as The New york city Times? Not an issue! This small marketing agency utilizes their cover photo to reveal possible clients that they won't be dealing with a big, "faceless" corporation.
6. Interest Emotions.
While turning your cover picture into a CTA or a billboard can be great, an emotionally resonant cover image can be similarly reliable.
Facebook's own cover photo is an ideal example of how images can tap into emotions. It likewise is completely on -brand name. Exactly what is Facebook about? Linking. What does this photo communicate? Connection. This image gets down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover picture, which has to do with 2 years old, likewise informs a particular, emotionally resonant story with only a single image. Visitors will instantly associate Toyota with flexibility, and with delighting in the ride of life-- no words essential. Plus, who does not like a happy dog?
7. Stay Real to Your Brand name.
There's nothing worse than a brand that alters mascots, mottos, or jingles each day. People like consistency and familiarity, and your Facebook cover photo is an excellent place to strengthen your familiar message.
Ben & Jerry's, for instance, has constantly been about the cows. Their Facebook cover image does not wander off from that truth.
Nike strengthened their brand name with this easy, straightforward cover image. All that they need is their familiar Nike swoosh, and their iconic "Just Do It" motto. They've stated whatever they require to state.
8. Start a Conversation.
A hashtag is a powerful thing, my pals-- in current years, we have actually even seen hashtags play a function in political revolutions. When you toss a hashtag onto your cover image, you have the power to obtain individuals talking.
Coca-Cola's present cover picture consists of a vibrant logo design, a photo of 3 young females using sports equipment, and a mystical hashtag. You inform me that you're not curious.
Ford Mustang's cover image hashtag is less strange, but equally effective. You can use the hashtag to browse for "#Mustang" and see what other individuals are saying about this well-known cars.
This has actually only been a brief sampling of the incredible cover images I have actually seen. Exactly what are some of the most imaginative, appealing, or gorgeous brand name cover images you've experienced on Facebook?