Great Facebook Cover Photos | If you're savvy about marketing on social, your organisation probably has a Facebook account. You have actually selected the perfect profile pic, completed all the missing out on details, as well as composed a quite stellar bio about what your company does. So you're done, right?
Incorrect. So wrong.
One of the most vital components of an organisation's Facebook page is the cover photo. It's like the window display of your storefront-- if it's boring or ugly, it won't create interest.
So what should you put in your social networks shop window? Here are 8 incredible concepts for creating the Facebook cover image of your dreams, inspired by brands who currently have an outstanding visual presence. Prepared to get started? Here we go!
Great Facebook Cover Photos
1. Align to the Right
Where is your profile photo? On the left side of your profile. So where should you put words, important images, or graphics when you're creating a cover photo? On the right. It's a pretty straightforward concept, but you 'd be shocked at how numerous people and companies mess it up.
On the WB's page for the fictional Harry Potter, the image is positioned so that the focal point is clearly noticeable. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally balanced. Bonus offer idea: whenever you utilize a picture of a face, the person should be "looking" in the instructions of your material-- in this case, the cover photo.
2. See the Big Picture.
Your profile image will hide a small area of your cover photo, but you can make that work for you-- simply try to find the huge picture! A few of my favorite cover pictures are those that incorporate the profile photo as part of the larger image. These innovative photos truly stand apart.
You see exactly what I indicate? Carlsberg utilizes their profile photo to improve their cover photo (and highlight their product, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, initially glimpse, you may really think that the bottle is on the page! Note that the profile image works well independently of the cover image. When you see that icon appear in your newsfeed, there's no mistaking its source.
3. Be Your very own Billboard.
Facebook is about making connections and flaunting your enjoyable side, but it's likewise a location to develop your brand name. Believe of your cover picture as free billboard space on among the most popular socials media on the planet-- use it!
Adhering to the "Start Here" theme utilized in their tv commercials, CarMax created this attractive, high-quality ad for their Facebook cover photo. Visually pleasing, this brilliant and happy image also assists to strengthen CarMax's brand name.
In this cover picture, Cvent got a little bit more specific in marketing their services. Who requires an "About" area when you can put whatever that has to be stated onto your cover photo? Note that the image's background is very basic, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college interaction classes, to marketing workshops, to conferences at work-- if I have actually discovered the fantastic value of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it pertains to lead generation, and including a CTA in your cover photo encourages visitors to act. Whether you desire to gain likes, visits to your site, or entries in a contest you're hosting, a cover photo CTA will assist.
Marketo is presently utilizing their Facebook page to promote The Marketing Country Top, using a cover picture CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond uses their cover image to overtly welcome readers to take action, with a literal arrow indicating the area where viewers can enter their contest. This is an excellent example of how a cover image can own people to act.
5. Present Yourself.
Are you proud of your team? Do you desire to display your personnel? Do it with a cover image!
n this older cover photo, The New York Times takes you into their office and reveals you their whole personnel. It's a great check out the big, gorgeous workplace of individuals who write the news that you read.
Not rather as big as The New york city Times? Not a problem! This little marketing firm uses their cover image to show possible clients that they will not be working with a huge, "faceless" corporation.
6. Interest Emotions.
While turning your cover photo into a CTA or a signboard can be fantastic, an emotionally resonant cover image can be similarly reliable.
Facebook's own cover image is an ideal example of how images can use feelings. It likewise is entirely on -brand name. What is Facebook about? Linking. Exactly what does this photo convey? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand name.
This Toyota cover picture, which is about two years of ages, likewise informs a particular, emotionally resonant story with just a single image. Visitors will immediately associate Toyota with liberty, and with delighting in the ride of life-- no words needed. Plus, who does not enjoy a happy dog?
7. Stay True to Your Brand.
There's nothing even worse than a brand that alters mascots, slogans, or jingles every other day. People like consistency and familiarity, and your Facebook cover picture is a fantastic location to reinforce your familiar message.
Ben & Jerry's, for example, has actually constantly had to do with the cows. Their Facebook cover picture doesn't stray from that fact.
Nike enhanced their brand name with this basic, simple cover photo. All that they need is their familiar Nike swoosh, and their renowned "Just Do It" slogan. They've said everything they need to state.
8. Start a Conversation.
A hashtag is a powerful thing, my good friends-- recently, we have actually even seen hashtags contribute in political transformations. When you toss a hashtag onto your cover photo, you have the power to obtain individuals talking.
Coca-Cola's current cover photo contains a vibrant logo design, a photo of three young females wearing sports gear, and a strange hashtag. You tell me that you're not curious.
Ford Mustang's cover photo hashtag is less mysterious, but similarly effective. You can use the hashtag to search for "#Mustang" and see exactly what other people are stating about this well-known sports vehicle.
This has actually only been a brief sampling of the fantastic cover images I've seen. Exactly what are a few of the most creative, engaging, or gorgeous brand name cover photos you've encountered on Facebook?