Good Cover Photos For Facebook | If you're savvy about marketing on social, your business most likely has a Facebook account. You've selected the ideal profile pic, completed all the missing out on information, as well as written a quite excellent bio about what your company does. So you're done, right?
Wrong. So wrong.
Among the most essential components of a business's Facebook page is the cover image. It's like the window screen of your shop-- if it's uninteresting or unsightly, it won't produce interest.
So exactly what should you put in your social media storefront window? Here are eight amazing ideas for creating the Facebook cover photo of your dreams, motivated by brand names who currently have an impressive visual presence. All set to obtain started? Here we go!
Good Cover Photos For Facebook
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, crucial images, or graphics when you're creating a cover image? On the right. It's a quite simple principle, but you 'd be surprised at how lots of individuals and companies mess it up.
On the WB's page for the fictional Harry Potter, the image is positioned so that the centerpiece is plainly visible. Absolutely nothing of real interest is obscured by the profile image, and the page is compositionally well balanced. Bonus tip: whenever you use an image of a face, the person must be "looking" in the instructions of your material-- in this case, the cover image.
2. See the Big Photo.
Your profile image will hide a small section of your cover picture, but you can make that work for you-- just look for the big picture! A few of my favorite cover images are those that incorporate the profile picture as part of the larger image. These innovative pictures truly stick out.
You see exactly what I mean? Carlsberg uses their profile image to boost their cover picture (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile photo mash-up is so seamless that, in the beginning glimpse, you may really think that the bottle is on the page! Keep in mind that the profile photo works well separately of the cover photo. When you see that icon turn up in your newsfeed, there's no misinterpreting its source.
3. Be Your very own Billboard.
Facebook has to do with making connections and flaunting your fun side, however it's also a location to establish your brand name. Consider your cover picture as complimentary billboard area on one of the most popular social media networks on the planet-- use it!
Adhering to the "Start Here" style used in their tv commercials, CarMax produced this appealing, premium ad for their Facebook cover picture. Visually pleasing, this bright and uplifting image likewise assists to strengthen CarMax's brand.
In this cover image, Cvent got a little bit more explicit in advertising their services. Who requires an "About" section when you can put whatever that requires to be said onto your cover picture? Note that the image's background is really simple, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing workshops, to meetings at work-- if I've found out the excellent value of any one thing, it's your call-to-action, or CTA. Social network is a powerful tool when it comes to lead generation, and consisting of a CTA in your cover photo motivates visitors to act. Whether you want to gain likes, visits to your site, or entries in a contest you're hosting, a cover picture CTA will help.
Marketo is currently utilizing their Facebook page to promote The Marketing Nation Summit, utilizing a cover photo CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond uses their cover picture to overtly welcome readers to do something about it, with an actual arrow indicating the spot where viewers can enter their contest. This is a terrific example of how a cover image can drive people to act.
5. Introduce Yourself.
Are you happy of your team? Do you desire to display your personnel? Do it with a cover photo!
n this older cover picture, The New york city Times takes you into their office and shows you their entire personnel. It's a terrific appearance into the big, gorgeous office of individuals who compose the news that you read.
Not rather as huge as The New york city Times? Not a problem! This small marketing agency utilizes their cover picture to show prospective customers that they won't be working with a huge, "faceless" corporation.
6. Appeal to Emotions.
While turning your cover photo into a CTA or a signboard can be fantastic, a mentally resonant cover image can be equally reliable.
Facebook's own cover photo is an ideal example of how images can tap into emotions. It likewise is completely on -brand name. What is Facebook about? Connecting. What does this picture convey? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand.
This Toyota cover picture, which is about 2 years of ages, also tells a particular, emotionally resonant story with just a single image. Visitors will immediately associate Toyota with flexibility, and with taking pleasure in the ride of life-- no words essential. Plus, who does not enjoy a pleased pet dog?
7. Stay True to Your Brand name.
There's absolutely nothing even worse than a brand that alters mascots, slogans, or jingles each day. People like consistency and familiarity, and your Facebook cover image is a fantastic location to enhance your familiar message.
Ben & Jerry's, for instance, has always been about the cows. Their Facebook cover photo doesn't wander off from that truth.
Nike reinforced their brand with this easy, simple cover image. All that they require is their familiar Nike swoosh, and their iconic "Simply Do It" slogan. They have actually said whatever they have to state.
8. Start a Conversation.
A hashtag is an effective thing, my buddies-- recently, we have actually even seen hashtags play a function in political revolutions. When you toss a hashtag onto your cover image, you have the power to get people talking.
Coca-Cola's current cover image includes a colorful logo, an image of three girls using sports gear, and a strange hashtag. You tell me that you're not curious.
Ford Mustang's cover image hashtag is less mysterious, but equally powerful. You can utilize the hashtag to search for "#Mustang" and see what other individuals are saying about this popular cars.
This has actually just been a quick sampling of the incredible cover images I've seen. Exactly what are some of the most creative, engaging, or stunning brand name cover images you've encountered on Facebook?