Free Cover Photos For Facebook | If you're smart about marketing on social, your business most likely has a Facebook account. You have actually picked the perfect profile pic, filled in all the missing info, as well as written a pretty outstanding bio about what your company does. So you're done, right?
Incorrect. So incorrect.
Among the most vital components of a company's Facebook page is the cover picture. It's like the window display screen of your store-- if it's boring or unsightly, it won't generate interest.
So what should you put in your social networks storefront window? Here are eight remarkable concepts for creating the Facebook cover picture of your dreams, motivated by brands who already have an exceptional visual presence. Ready to obtain started? Here we go!
Free Cover Photos For Facebook
1. Line up to the Right
Where is your profile image? On the left side of your profile. So where should you put words, important images, or graphics when you're designing a cover picture? On the right. It's a pretty simple idea, however you 'd be surprised at the number of individuals and services mess it up.
On the WB's page for the imaginary Harry Potter, the photo is positioned so that the focal point is clearly noticeable. Absolutely nothing of real interest is obscured by the profile image, and the page is compositionally balanced. Bonus offer pointer: whenever you utilize a picture of a face, the individual should be "looking" in the direction of your content-- in this case, the cover picture.
2. See the Huge Image.
Your profile image will conceal a small section of your cover image, however you can make that work for you-- simply look for the big picture! Some of my favorite cover images are those that include the profile image as part of the larger image. These innovative photos truly stick out.
You see what I imply? Carlsberg utilizes their profile photo to improve their cover photo (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so seamless that, in the beginning glance, you might actually believe that the bottle is on the page! Keep in mind that the profile picture works well separately of the cover picture. When you see that icon appear in your newsfeed, there's no mistaking its source.
3. Be Your very own Billboard.
Facebook has to do with making connections and flaunting your fun side, but it's also a place to develop your brand. Consider your cover photo as free signboard space on among the most popular socials media worldwide-- use it!
Sticking to the "Start Here" style used in their tv commercials, CarMax created this attractive, premium ad for their Facebook cover picture. Aesthetically pleasing, this bright and happy image likewise helps to enhance CarMax's brand name.
In this cover image, Cvent got a little more explicit in promoting their services. Who needs an "About" area when you can put whatever that has to be said onto your cover image? Keep in mind that the image's background is really easy, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college interaction classes, to marketing workshops, to conferences at work-- if I've learned the terrific importance of any one thing, it's your call-to-action, or CTA. Social media is a powerful tool when it pertains to lead generation, and including a CTA in your cover image encourages visitors to act. Whether you wish to gain likes, sees to your website, or entries in a contest you're hosting, a cover photo CTA will help.
Marketo is presently utilizing their Facebook page to promote The Marketing Country Top, using a cover picture CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond utilizes their cover image to overtly invite readers to act, with an actual arrow pointing to the spot where viewers can enter their contest. This is an excellent example of how a cover picture can own individuals to act.
5. Introduce Yourself.
Are you pleased with your group? Do you wish to flaunt your staff? Do it with a cover photo!
n this older cover picture, The New York Times takes you into their office and reveals you their whole personnel. It's a terrific check out the huge, lovely workplace of individuals who compose the news that you read.
Not as big as The New york city Times? Not an issue! This small marketing firm utilizes their cover image to show prospective clients that they won't be dealing with a huge, "faceless" corporation.
6. Interest Emotions.
While turning your cover image into a CTA or a billboard can be great, a mentally resonant cover image can be equally efficient.
Facebook's own cover picture is an ideal example of how images can use emotions. It likewise is entirely on -brand. Exactly what is Facebook about? Linking. What does this image communicate? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand.
This Toyota cover photo, which has to do with two years old, likewise informs a particular, mentally resonant story with just a single image. Visitors will automatically associate Toyota with liberty, and with taking pleasure in the ride of life-- no words necessary. Plus, who doesn't enjoy a pleased canine?
7. Stay Real to Your Brand.
There's absolutely nothing worse than a brand name that alters mascots, mottos, or jingles every other day. People like consistency and familiarity, and your Facebook cover image is an excellent location to enhance your familiar message.
Ben & Jerry's, for example, has actually constantly had to do with the cows. Their Facebook cover image does not stray from that reality.
Nike enhanced their brand with this easy, uncomplicated cover image. All that they need is their familiar Nike swoosh, and their iconic "Simply Do It" motto. They've said everything they need to state.
8. Start a Discussion.
A hashtag is an effective thing, my pals-- over the last few years, we've even seen hashtags play a function in political revolutions. When you toss a hashtag onto your cover photo, you have the power to get people talking.
Coca-Cola's existing cover image includes a colorful logo design, an image of 3 girls using sports equipment, and a mystical hashtag. You inform me that you're not curious.
Ford Mustang's cover picture hashtag is less mystical, but equally powerful. You can utilize the hashtag to search for "#Mustang" and see what other individuals are stating about this popular sports car.
This has just been a short sampling of the incredible cover pictures I've seen. What are a few of the most imaginative, interesting, or stunning brand name cover images you've come across on Facebook?