Facebook Cover Images | If you're savvy about marketing on social, your organisation most likely has a Facebook account. You have actually selected the best profile photo, filled in all the missing out on info, and even composed a quite stellar bio about what your business does. So you're done, right?
Wrong. So wrong.
One of the most essential components of a company's Facebook page is the cover picture. It's like the window screen of your storefront-- if it's dull or unsightly, it will not produce interest.
So what should you put in your social networks store window? Here are eight amazing concepts for creating the Facebook cover image of your dreams, influenced by brands who currently have an outstanding visual existence. Ready to obtain begun? Here we go!
Facebook Cover Images
1. Line up to the Right
Where is your profile picture? On the left side of your profile. So where should you put words, crucial images, or graphics when you're developing a cover picture? On the right. It's a pretty straightforward concept, but you 'd be surprised at how numerous people and businesses mess it up.
On the WB's page for the fictional Harry Potter, the picture is put so that the focal point is plainly noticeable. Nothing of real interest is obscured by the profile image, and the page is compositionally well balanced. Perk idea: whenever you use an image of a face, the individual ought to be "looking" in the instructions of your content-- in this case, the cover photo.
2. See the Big Picture.
Your profile image will conceal a small section of your cover image, but you can make that work for you-- just try to find the big photo! A few of my favorite cover pictures are those that include the profile picture as part of the larger image. These ingenious photos really stand out.
You see what I suggest? Carlsberg uses their profile picture to boost their cover picture (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so seamless that, at very first glimpse, you might really think that the bottle is on the page! Keep in mind that the profile image works well independently of the cover photo. When you see that icon pop up in your newsfeed, there's no mistaking its source.
3. Be Your Own Billboard.
Facebook is about making connections and showing off your fun side, however it's likewise a place to develop your brand. Think of your cover picture as complimentary signboard area on among the most popular social media networks worldwide-- use it!
Adhering to the "Start Here" theme used in their television commercials, CarMax created this enticing, premium ad for their Facebook cover image. Visually pleasing, this bright and cheery image likewise helps to enhance CarMax's brand name.
In this cover picture, Cvent got a little bit more specific in advertising their services. Who needs an "About" section when you can put everything that has to be said onto your cover photo? Keep in mind that the image's background is extremely simple, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college communication classes, to marketing seminars, to conferences at work-- if I have actually learned the excellent value of any one thing, it's your call-to-action, or CTA. Social network is a powerful tool when it pertains to lead generation, and consisting of a CTA in your cover image encourages visitors to act. Whether you desire to get likes, check outs to your website, or entries in a contest you're hosting, a cover picture CTA will help.
Marketo is currently utilizing their Facebook page to promote The Marketing Country Summit, utilizing a cover photo CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond utilizes their cover photo to overtly invite readers to do something about it, with a literal arrow pointing to the spot where audiences can enter their contest. This is a fantastic example of how a cover image can own individuals to act.
5. Present Yourself.
Are you happy with your group? Do you want to reveal off your personnel? Do it with a cover image!
n this older cover photo, The New york city Times takes you into their workplace and reveals you their whole staff. It's a fantastic check out the big, lovely office of the individuals who write the news that you read.
Not quite as huge as The New york city Times? Not a problem! This little marketing firm uses their cover photo to reveal potential clients that they will not be working with a huge, "faceless" corporation.
6. Appeal to Feelings.
While turning your cover image into a CTA or a signboard can be great, an emotionally resonant cover photo can be similarly effective.
Facebook's own cover photo is a best example of how images can use emotions. It also is totally on -brand. What is Facebook about? Connecting. Exactly what does this image convey? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand.
This Toyota cover photo, which has to do with two years old, also informs a specific, emotionally resonant story with only a single image. Visitors will immediately associate Toyota with freedom, and with delighting in the trip of life-- no words needed. Plus, who does not like a pleased canine?
7. Stay Real to Your Brand.
There's absolutely nothing even worse than a brand name that alters mascots, mottos, or jingles every other day. People like consistency and familiarity, and your Facebook cover photo is a great place to strengthen your familiar message.
Ben & Jerry's, for instance, has actually always been about the cows. Their Facebook cover image does not wander off from that truth.
Nike enhanced their brand name with this simple, uncomplicated cover photo. All that they require is their familiar Nike swoosh, and their iconic "Just Do It" slogan. They've stated everything they have to say.
8. Start a Discussion.
A hashtag is an effective thing, my good friends-- in recent years, we've even seen hashtags contribute in political transformations. When you throw a hashtag onto your cover picture, you have the power to obtain individuals talking.
Coca-Cola's present cover photo contains a colorful logo, a photo of three girls wearing sports equipment, and a mysterious hashtag. You inform me that you're not curious.
Ford Mustang's cover image hashtag is less mysterious, but equally effective. You can use the hashtag to browse for "#Mustang" and see what other people are saying about this popular cars.
This has actually just been a brief tasting of the fantastic cover images I've seen. What are a few of the most creative, interesting, or gorgeous brand cover images you've experienced on Facebook?