Facebook Book Cover Photos | If you're savvy about marketing on social, your service probably has a Facebook account. You've picked the best profile picture, filled in all the missing details, and even written a pretty outstanding bio about what your business does. So you're done, right?
Wrong. So incorrect.
Among the most essential aspects of a service's Facebook page is the cover picture. It's like the window display screen of your store-- if it's uninteresting or unsightly, it won't create interest.
So what should you put in your social media shop window? Here are 8 amazing ideas for developing the Facebook cover photo of your dreams, motivated by brand names who currently have an exceptional visual presence. Prepared to obtain started? Here we go!
Facebook Book Cover Photos
1. Align to the Right
Where is your profile picture? On the left side of your profile. So where should you put words, important images, or graphics when you're creating a cover photo? On the right. It's a quite straightforward concept, however you 'd be amazed at the number of people and services mess it up.
On the WB's page for the imaginary Harry Potter, the photo is placed so that the centerpiece is plainly visible. Absolutely nothing of real interest is obscured by the profile image, and the page is compositionally balanced. Perk suggestion: whenever you utilize an image of a face, the individual should be "looking" in the direction of your content-- in this case, the cover image.
2. See the Huge Picture.
Your profile image will hide a small area of your cover photo, however you can make that work for you-- simply search for the huge image! Some of my favorite cover photos are those that incorporate the profile picture as part of the larger image. These innovative pics truly stick out.
You see what I suggest? Carlsberg utilizes their profile picture to boost their cover image (and highlight their product, the beer itself).
This Captain Morgan cover photo/profile picture mash-up is so smooth that, at first glimpse, you might actually believe that the bottle is on the page! Note that the profile picture works well individually of the cover picture. When you see that icon appear in your newsfeed, there's no misinterpreting its source.
3. Be Your very own Signboard.
Facebook is about making connections and showing off your enjoyable side, but it's likewise a place to develop your brand name. Consider your cover image as totally free billboard area on one of the most popular social media networks worldwide-- use it!
Adhering to the "Start Here" theme used in their tv commercials, CarMax produced this appealing, top quality ad for their Facebook cover image. Visually pleasing, this brilliant and cheerful image also assists to strengthen CarMax's brand.
In this cover image, Cvent got a bit more explicit in marketing their services. Who requires an "About" area when you can put whatever that has to be said onto your cover photo? Note that the image's background is really simple, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing workshops, to meetings at work-- if I have actually found out the terrific significance of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it pertains to lead generation, and including a CTA in your cover image encourages visitors to act. Whether you want to acquire likes, sees to your site, or entries in a contest you're hosting, a cover image CTA will help.
Marketo is presently utilizing their Facebook page to promote The Marketing Nation Top, using a cover photo CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond utilizes their cover photo to overtly invite readers to take action, with an actual arrow indicating the area where viewers can enter their contest. This is a terrific example of how a cover image can drive individuals to act.
5. Introduce Yourself.
Are you pleased with your group? Do you wish to display your personnel? Do it with a cover photo!
n this older cover photo, The New york city Times takes you into their office and reveals you their whole personnel. It's a great check out the huge, gorgeous workplace of individuals who compose the news that you read.
Not as huge as The New york city Times? Not a problem! This little marketing company uses their cover photo to show potential customers that they won't be working with a big, "faceless" corporation.
6. Interest Feelings.
While turning your cover picture into a CTA or a billboard can be great, an emotionally resonant cover photo can be similarly effective.
Facebook's own cover image is an ideal example of how images can take advantage of emotions. It likewise is entirely on -brand. Exactly what is Facebook about? Linking. What does this image convey? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand.
This Toyota cover picture, which is about two years of ages, likewise informs a specific, mentally resonant story with just a single image. Visitors will automatically associate Toyota with flexibility, and with delighting in the trip of life-- no words essential. Plus, who does not enjoy a happy pet?
7. Stay True to Your Brand name.
There's absolutely nothing worse than a brand name that changes mascots, mottos, or jingles each day. People like consistency and familiarity, and your Facebook cover image is a terrific location to reinforce your familiar message.
Ben & Jerry's, for instance, has constantly had to do with the cows. Their Facebook cover photo does not stray from that truth.
Nike strengthened their brand with this easy, straightforward cover photo. All that they need is their familiar Nike swoosh, and their renowned "Simply Do It" motto. They've stated everything they have to say.
8. Start a Discussion.
A hashtag is an effective thing, my good friends-- over the last few years, we have actually even seen hashtags contribute in political revolutions. When you toss a hashtag onto your cover picture, you have the power to obtain people talking.
Coca-Cola's existing cover photo contains a colorful logo design, a photo of 3 girls wearing sports equipment, and a mystical hashtag. You tell me that you're not curious.
Ford Mustang's cover image hashtag is less strange, however equally effective. You can utilize the hashtag to look for "#Mustang" and see what other individuals are saying about this well-known sports automobile.
This has actually only been a quick tasting of the incredible cover pictures I've seen. What are some of the most imaginative, interesting, or gorgeous brand cover pictures you've experienced on Facebook?