Facebook Cover Photoa | If you're smart about marketing on social, your service probably has a Facebook account. You've selected the ideal profile picture, filled in all the missing info, and even written a pretty stellar bio about exactly what your company does. So you're done, right?
Wrong. So incorrect.
Among the most important components of a service's Facebook page is the cover photo. It resembles the window screen of your store-- if it's uninteresting or unsightly, it will not generate interest.
So exactly what should you put in your social networks shop window? Here are 8 amazing ideas for developing the Facebook cover photo of your dreams, influenced by brand names who already have an exceptional visual existence. All set to get started? Here we go!
Facebook Cover Photoa
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, crucial images, or graphics when you're developing a cover picture? On the right. It's a pretty simple concept, but you 'd be shocked at how lots of individuals and companies mess it up.
On the WB's page for the fictional Harry Potter, the photo is placed so that the centerpiece is clearly noticeable. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Perk pointer: whenever you use a picture of a face, the individual needs to be "looking" in the instructions of your material-- in this case, the cover picture.
2. See the Big Photo.
Your profile image will conceal a small area of your cover picture, however you can make that work for you-- simply look for the big photo! Some of my favorite cover photos are those that incorporate the profile image as part of the larger image. These innovative pics really stand out.
You see what I imply? Carlsberg utilizes their profile picture to enhance their cover picture (and highlight their product, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, in the beginning glance, you may really think that the bottle is on the page! Note that the profile photo works well independently of the cover picture. When you see that icon turn up in your newsfeed, there's no misinterpreting its source.
3. Be Your Own Signboard.
Facebook is about making connections and showing off your enjoyable side, but it's also a place to establish your brand name. Consider your cover photo as totally free signboard area on one of the most popular social networks on the planet-- use it!
Staying with the "Start Here" style used in their television commercials, CarMax created this attractive, premium ad for their Facebook cover picture. Aesthetically pleasing, this brilliant and cheerful image also helps to reinforce CarMax's brand.
In this cover image, Cvent got a little bit more explicit in marketing their services. Who requires an "About" area when you can put everything that has to be stated onto your cover image? Keep in mind that the image's background is extremely basic, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college interaction classes, to marketing workshops, to meetings at work-- if I've learned the excellent significance of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it comes to lead generation, and including a CTA in your cover photo encourages visitors to act. Whether you wish to get likes, sees to your website, or entries in a contest you're hosting, a cover image CTA will help.
Marketo is presently using their Facebook page to promote The Marketing Country Summit, using a cover photo CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond utilizes their cover image to overtly welcome readers to do something about it, with a literal arrow pointing to the area where audiences can enter their contest. This is a fantastic example of how a cover image can own people to act.
5. Present Yourself.
Are you happy with your team? Do you desire to reveal off your personnel? Do it with a cover picture!
n this older cover photo, The New York Times takes you into their office and shows you their whole personnel. It's a fantastic check out the big, gorgeous office of the individuals who write the news that you check out.
Not quite as huge as The New York Times? Not a problem! This little marketing company utilizes their cover photo to show prospective customers that they will not be working with a big, "faceless" corporation.
6. Appeal to Feelings.
While turning your cover picture into a CTA or a signboard can be terrific, an emotionally resonant cover photo can be equally effective.
Facebook's own cover picture is a best example of how images can tap into emotions. It also is entirely on -brand name. What is Facebook about? Connecting. What does this picture communicate? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand name.
This Toyota cover picture, which is about 2 years of ages, likewise informs a specific, mentally resonant story with only a single image. Visitors will instantly associate Toyota with freedom, and with delighting in the ride of life-- no words essential. Plus, who does not like a delighted dog?
7. Stay True to Your Brand name.
There's nothing worse than a brand name that alters mascots, mottos, or jingles every other day. People like consistency and familiarity, and your Facebook cover picture is a great place to strengthen your familiar message.
Ben & Jerry's, for example, has constantly had to do with the cows. Their Facebook cover picture doesn't wander off from that truth.
Nike reinforced their brand with this easy, uncomplicated cover picture. All that they need is their familiar Nike swoosh, and their renowned "Simply Do It" motto. They have actually said whatever they have to state.
8. Start a Conversation.
A hashtag is an effective thing, my good friends-- recently, we have actually even seen hashtags play a function in political revolutions. When you toss a hashtag onto your cover image, you have the power to get people talking.
Coca-Cola's present cover photo contains a vibrant logo, an image of 3 young females wearing sports gear, and a strange hashtag. You inform me that you're not curious.
Ford Mustang's cover image hashtag is less mysterious, however similarly effective. You can utilize the hashtag to look for "#Mustang" and see what other people are saying about this well-known sports automobile.
This has actually just been a short sampling of the incredible cover photos I've seen. Exactly what are a few of the most innovative, interesting, or stunning brand cover images you've come across on Facebook?