Facebook Cover Photo Specs | If you're savvy about marketing on social, your business probably has a Facebook account. You've selected the best profile picture, filled in all the missing out on information, and even written a quite stellar bio about what your business does. So you're done, right?
Wrong. So incorrect.
One of the most essential elements of a company's Facebook page is the cover image. It's like the window display of your shop-- if it's dull or awful, it won't generate interest.
So what should you put in your social media store window? Here are 8 awesome ideas for creating the Facebook cover picture of your dreams, motivated by brands who currently have an outstanding visual existence. All set to get begun? Here we go!
Facebook Cover Photo Specs
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, essential images, or graphics when you're creating a cover photo? On the right. It's a pretty straightforward idea, however you 'd be surprised at the number of people and organisations mess it up.
On the WB's page for the fictional Harry Potter, the photo is put so that the centerpiece is plainly noticeable. Absolutely nothing of real interest is obscured by the profile image, and the page is compositionally well balanced. Reward tip: whenever you utilize an image of a face, the individual ought to be "looking" in the instructions of your content-- in this case, the cover picture.
2. See the Big Photo.
Your profile image will conceal a little section of your cover picture, but you can make that work for you-- just search for the huge image! A few of my favorite cover pictures are those that incorporate the profile photo as part of the bigger image. These innovative pictures truly stand apart.
You see what I suggest? Carlsberg uses their profile picture to boost their cover picture (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, initially look, you may really believe that the bottle is on the page! Keep in mind that the profile image works well separately of the cover photo. When you see that icon turn up in your newsfeed, there's no mistaking its source.
3. Be Your Own Signboard.
Facebook has to do with making connections and showing off your enjoyable side, however it's also a location to establish your brand. Think of your cover picture as totally free signboard area on one of the most popular social media networks in the world-- utilize it!
Sticking to the "Start Here" style used in their tv commercials, CarMax created this appealing, high-quality ad for their Facebook cover image. Visually pleasing, this bright and cheery image also assists to strengthen CarMax's brand name.
In this cover photo, Cvent got a little bit more explicit in advertising their services. Who needs an "About" section when you can put everything that has to be stated onto your cover image? Keep in mind that the image's background is really easy, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college interaction classes, to marketing workshops, to conferences at work-- if I've found out the fantastic importance of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it pertains to lead generation, and including a CTA in your cover image encourages visitors to act. Whether you wish to get likes, check outs to your website, or entries in a contest you're hosting, a cover photo CTA will assist.
Marketo is presently utilizing their Facebook page to promote The Marketing Nation Summit, utilizing a cover picture CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond utilizes their cover picture to overtly invite readers to act, with an actual arrow pointing to the spot where audiences can enter their contest. This is a fantastic example of how a cover image can drive individuals to act.
5. Present Yourself.
Are you proud of your group? Do you desire to display your personnel? Do it with a cover photo!
n this older cover picture, The New York Times takes you into their workplace and reveals you their entire personnel. It's a great look into the huge, stunning office of individuals who write the news that you check out.
Not as big as The New York Times? Not an issue! This small marketing firm uses their cover photo to show possible clients that they will not be dealing with a huge, "faceless" corporation.
6. Attract Feelings.
While turning your cover image into a CTA or a signboard can be excellent, an emotionally resonant cover photo can be equally reliable.
Facebook's own cover image is a best example of how images can take advantage of emotions. It likewise is completely on -brand. Exactly what is Facebook about? Connecting. What does this image communicate? Connection. This image comes down to the heart of social networking, and makes visitors feel favorable about their brand name.
This Toyota cover picture, which is about 2 years old, also tells a particular, emotionally resonant story with just a single image. Visitors will instantly associate Toyota with liberty, and with enjoying the flight of life-- no words needed. Plus, who does not love a delighted canine?
7. Stay Real to Your Brand.
There's absolutely nothing worse than a brand that changes mascots, mottos, or jingles each day. People like consistency and familiarity, and your Facebook cover image is an excellent location to enhance your familiar message.
Ben & Jerry's, for example, has always been about the cows. Their Facebook cover picture does not stray from that truth.
Nike enhanced their brand with this easy, straightforward cover image. All that they require is their familiar Nike swoosh, and their iconic "Simply Do It" slogan. They've stated whatever they require to state.
8. Start a Conversation.
A hashtag is a powerful thing, my good friends-- over the last few years, we have actually even seen hashtags play a role in political transformations. When you toss a hashtag onto your cover image, you have the power to get individuals talking.
Coca-Cola's existing cover picture contains a vibrant logo design, an image of three girls wearing sports gear, and a mysterious hashtag. You tell me that you're not curious.
Ford Mustang's cover image hashtag is less strange, but equally effective. You can utilize the hashtag to search for "#Mustang" and see exactly what other people are saying about this popular sports car.
This has actually just been a brief tasting of the remarkable cover photos I've seen. What are some of the most imaginative, engaging, or beautiful brand cover pictures you've experienced on Facebook?