Facebook Cover Photo Guide | If you're smart about marketing on social, your company most likely has a Facebook account. You've chosen the best profile pic, filled in all the missing out on information, and even written a quite excellent bio about what your company does. So you're done, right?
Wrong. So incorrect.
Among the most crucial aspects of a business's Facebook page is the cover picture. It resembles the window screen of your store-- if it's dull or awful, it will not produce interest.
So exactly what should you put in your social networks storefront window? Here are 8 remarkable ideas for creating the Facebook cover image of your dreams, influenced by brand names who already have an outstanding visual existence. All set to obtain begun? Here we go!
Facebook Cover Photo Guide
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, essential images, or graphics when you're developing a cover photo? On the right. It's a quite straightforward idea, however you 'd be amazed at how numerous individuals and businesses mess it up.
On the WB's page for the imaginary Harry Potter, the picture is put so that the focal point is plainly noticeable. Nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Bonus idea: whenever you use a picture of a face, the individual needs to be "looking" in the direction of your material-- in this case, the cover image.
2. See the Big Photo.
Your profile image will conceal a small section of your cover picture, however you can make that work for you-- just try to find the big picture! Some of my favorite cover pictures are those that include the profile photo as part of the bigger image. These innovative pictures actually stand apart.
You see exactly what I imply? Carlsberg utilizes their profile photo to improve their cover image (and highlight their product, the beer itself).
This Captain Morgan cover photo/profile picture mash-up is so seamless that, in the beginning glance, you might really think that the bottle is on the page! Note that the profile photo works well separately of the cover photo. When you see that icon appear in your newsfeed, there's no mistaking its source.
3. Be Your Own Signboard.
Facebook has to do with making connections and flaunting your enjoyable side, but it's likewise a location to establish your brand. Think about your cover picture as free signboard space on one of the most popular socials media on the planet-- use it!
Sticking to the "Start Here" style utilized in their television commercials, CarMax created this attractive, high-quality advertisement for their Facebook cover photo. Visually pleasing, this brilliant and cheerful image likewise assists to reinforce CarMax's brand.
In this cover image, Cvent got a little bit more specific in promoting their services. Who needs an "About" area when you can put whatever that needs to be said onto your cover photo? Keep in mind that the image's background is extremely simple, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing seminars, to conferences at work-- if I've learned the terrific value of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it pertains to lead generation, and including a CTA in your cover picture encourages visitors to act. Whether you desire to gain likes, check outs to your website, or entries in a contest you're hosting, a cover photo CTA will assist.
Marketo is currently utilizing their Facebook page to promote The Marketing Nation Summit, using a cover image CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond utilizes their cover picture to overtly welcome readers to act, with a literal arrow pointing to the spot where audiences can enter their contest. This is a fantastic example of how a cover image can own individuals to act.
5. Introduce Yourself.
Are you pleased with your group? Do you desire to display your staff? Do it with a cover image!
n this older cover image, The New york city Times takes you into their office and shows you their whole personnel. It's a fantastic check out the big, lovely workplace of the individuals who compose the news that you read.
Not as huge as The New York Times? Not an issue! This little marketing firm uses their cover image to reveal possible customers that they won't be dealing with a big, "faceless" corporation.
6. Appeal to Feelings.
While turning your cover picture into a CTA or a billboard can be terrific, an emotionally resonant cover picture can be similarly efficient.
Facebook's own cover image is a best example of how images can take advantage of feelings. It likewise is completely on -brand name. What is Facebook about? Connecting. Exactly what does this picture communicate? Connection. This image gets down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover picture, which is about two years of ages, also tells a particular, emotionally resonant story with only a single image. Visitors will instantly associate Toyota with liberty, and with delighting in the flight of life-- no words essential. Plus, who doesn't enjoy a pleased dog?
7. Stay True to Your Brand.
There's nothing worse than a brand that changes mascots, mottos, or jingles every other day. People like consistency and familiarity, and your Facebook cover photo is a great place to reinforce your familiar message.
Ben & Jerry's, for instance, has always been about the cows. Their Facebook cover image does not stray from that reality.
Nike enhanced their brand with this basic, straightforward cover picture. All that they require is their familiar Nike swoosh, and their renowned "Just Do It" motto. They have actually said everything they need to say.
8. Start a Conversation.
A hashtag is an effective thing, my buddies-- in the last few years, we have actually even seen hashtags contribute in political transformations. When you toss a hashtag onto your cover picture, you have the power to get individuals talking.
Coca-Cola's present cover image consists of a vibrant logo design, a photo of three girls using sports gear, and a mystical hashtag. You inform me that you're not curious.
Ford Mustang's cover picture hashtag is less mysterious, but similarly powerful. You can utilize the hashtag to browse for "#Mustang" and see what other individuals are stating about this popular cars.
This has just been a short sampling of the amazing cover images I have actually seen. What are some of the most imaginative, engaging, or beautiful brand cover photos you've encountered on Facebook?