Facebook Cover Photo Best | If you're savvy about marketing on social, your company probably has a Facebook account. You've chosen the best profile pic, filled in all the missing information, as well as written a pretty excellent bio about exactly what your business does. So you're done, right?
Wrong. So wrong.
One of the most vital components of a service's Facebook page is the cover picture. It's like the window display screen of your store-- if it's boring or unsightly, it will not create interest.
So what should you put in your social networks shop window? Here are 8 awesome ideas for creating the Facebook cover photo of your dreams, inspired by brand names who currently have an exceptional visual existence. Prepared to obtain started? Here we go!
Facebook Cover Photo Best
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, crucial images, or graphics when you're designing a cover image? On the right. It's a quite uncomplicated principle, however you 'd be surprised at how lots of people and companies mess it up.
On the WB's page for the fictional Harry Potter, the photo is placed so that the focal point is clearly noticeable. Nothing of real interest is obscured by the profile image, and the page is compositionally well balanced. Benefit pointer: whenever you use a picture of a face, the person ought to be "looking" in the direction of your material-- in this case, the cover image.
2. See the Big Photo.
Your profile image will hide a small area of your cover image, but you can make that work for you-- just look for the big image! A few of my preferred cover photos are those that include the profile picture as part of the larger image. These innovative pics truly stand out.
You see exactly what I mean? Carlsberg uses their profile photo to improve their cover image (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so seamless that, initially glimpse, you may in fact believe that the bottle is on the page! Keep in mind that the profile picture works well independently of the cover image. When you see that icon pop up in your newsfeed, there's no mistaking its source.
3. Be Your Own Signboard.
Facebook is about making connections and revealing off your enjoyable side, however it's also a location to develop your brand. Think of your cover photo as totally free billboard area on one of the most popular social media networks worldwide-- utilize it!
Staying with the "Start Here" theme used in their television commercials, CarMax developed this attractive, high-quality advertisement for their Facebook cover picture. Aesthetically pleasing, this bright and happy image also helps to strengthen CarMax's brand name.
In this cover picture, Cvent got a little more specific in marketing their services. Who requires an "About" section when you can put whatever that has to be said onto your cover photo? Keep in mind that the image's background is very easy, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing workshops, to meetings at work-- if I've discovered the fantastic significance of any one thing, it's your call-to-action, or CTA. Social media is an effective tool when it concerns lead generation, and consisting of a CTA in your cover picture encourages visitors to act. Whether you want to get likes, sees to your website, or entries in a contest you're hosting, a cover picture CTA will help.
Marketo is currently utilizing their Facebook page to promote The Marketing Nation Summit, utilizing a cover image CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond utilizes their cover picture to overtly welcome readers to act, with a literal arrow indicating the area where viewers can enter their contest. This is a fantastic example of how a cover picture can drive individuals to act.
5. Present Yourself.
Are you happy with your group? Do you want to show off your personnel? Do it with a cover photo!
n this older cover image, The New York Times takes you into their workplace and shows you their whole staff. It's a fantastic appearance into the huge, lovely office of individuals who write the news that you check out.
Not quite as big as The New York Times? Not an issue! This small marketing firm utilizes their cover photo to reveal potential clients that they will not be working with a big, "faceless" corporation.
6. Interest Emotions.
While turning your cover photo into a CTA or a signboard can be excellent, a mentally resonant cover picture can be similarly efficient.
Facebook's own cover photo is an ideal example of how images can tap into emotions. It also is totally on -brand name. Exactly what is Facebook about? Connecting. Exactly what does this photo communicate? Connection. This image gets down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover image, which has to do with 2 years old, also informs a specific, mentally resonant story with just a single image. Visitors will automatically associate Toyota with liberty, and with taking pleasure in the trip of life-- no words necessary. Plus, who doesn't like a pleased pet?
7. Stay Real to Your Brand.
There's absolutely nothing even worse than a brand that alters mascots, mottos, or jingles each day. People like consistency and familiarity, and your Facebook cover image is a great place to reinforce your familiar message.
Ben & Jerry's, for example, has actually always been about the cows. Their Facebook cover photo does not wander off from that truth.
Nike reinforced their brand with this simple, straightforward cover picture. All that they require is their familiar Nike swoosh, and their renowned "Simply Do It" slogan. They've said everything they have to say.
8. Start a Conversation.
A hashtag is an effective thing, my buddies-- in the last few years, we've even seen hashtags contribute in political revolutions. When you toss a hashtag onto your cover photo, you have the power to obtain people talking.
Coca-Cola's current cover image includes a colorful logo design, a photo of 3 girls using sports gear, and a mysterious hashtag. You inform me that you're not curious.
Ford Mustang's cover image hashtag is less mystical, however equally powerful. You can utilize the hashtag to search for "#Mustang" and see what other individuals are saying about this famous cars.
This has actually only been a brief tasting of the remarkable cover images I have actually seen. What are a few of the most imaginative, engaging, or gorgeous brand name cover photos you've encountered on Facebook?