Through the many improvements with the website's interface and continuously using brand-new functions, Facebook remains constant in its efforts to engage users.
Creative Facebook Cover Photos
Since this writing, your Facebook page's layout is controlled by your cover image.'
- Display screens at 820 pixels broad by 312 pixels high on your Page on computer systems and 640 pixels broad by 360 pixels tall on smart devices
- Loads fastest as an sRGB JPG file that's 851 pixels broad, 315 pixels high and less than 100 kilobytes
Although various areas across the page are of equivalent importance for services, it's the cover photo that at first gets a user's attention. Being so prominent, it represents huge genuine estate space on a page, and yet not every business is putting careful believed into a Facebook cover.
Aside from looking good, your cover image must display your brand and the impression you're aiming to make. It should serve a function, which, from a business perspective, could be anything from driving signups, advertising products, or enhancing your general company presence on social.
Take your Facebook cover picture cue from these 15 companies who are leveraging this visual branding space to record their audiences.
1. Atlassian – Highlighting an upcoming event
Enterprise software application company Atlassian utilizes its cover image to discuss an approaching occasion. Facebook users quickly see that the brand's objective in using this graphic is to drive more registrations to their top. They've achieved this while keeping their brand name colors and messaging clear and intact.
2. Estee Lauder – Featuring a specific product
Another method to maximize the space for your Facebook cover is to show off a product you're presently promoting. Charm brand name Estee Lauder does a great job at making its cover image shine by showing its night repair work item together with a sleek, well thought-out image coupled with a style aesthetic that matches its brand name identity.
3. Uber – Aligning with the app and website
The transportation network company's cover image entirely aligns with the modern feel and look of the Uber app and the website. When you're searching the brand's Facebook page, you'll seem like you're just utilizing the app or searching through the Uber website.
A great way of showing professionalism in the digital landscape is to look "assembled," implying your logo designs, font styles, and color pattern need to remain consistent across all media.
4. Squarespace – Nailing the use of a call to action (CTA)
" Produce a lovely website today," states online platform Squarespace's cover photo. This is a strong example of how an easy and direct call to action can be helpful for your brand name. Upon first look, it already answers the concern, "Exactly what's in it for me?" It likewise includes a glance at the services or product in action.
5. Help Scout – Playing with symbols
With simply the brand slapped into their cover image and a lot of icons, client service software supplier Help Scout is able to communicate a general concept of exactly what they do. Signs varying from lifebuoys, swiss knives, prizes, paper airplanes, lightbulbs, and clouds reveal that this brand is everything about assistance tools and getting things provided for the customer.
6. Nutella – Setting a scene
This cover picture example features various elements that interact to set a scene for the audience. It quickly communicates that the familiar chocolate spread Nutella is perfect for breakfast. The image is bright, fun, and attracting, and it also helps that the tagline is an easy call to action that also works well with the scene the has image set.
7. LAMY – Displaying a trust indicator
Establishing your credibility by means of trust indications is an attempted and checked formula in internet marketing. German composing instrument brand Lamy has capitalized on this practice in order to produce impact among prospective clients. By including its product line-up and happily showing a trust indication versus a tidy, light background, it is able to state that the company is positive about its items and excited to drive sales.
8. Festival de Cannes – Unifying photography and branding
The union of photography and enter this visually stunning cover image of the Cannes Film Festival page is a strong example of how extra components can develop a truly strong look for your Facebook page. It was just an easy photo of a woman dancing, maybe in an effort to demonstrate how lively and interesting the celebration is. With the addition of the red overlay and the golden logotype, it was also able to stimulate that the celebration is a serious deal.
9. Netflix – Using video to draw attention
This year, Facebook rolled out a function that allows page owners to use videos they have published as cover images. Obviously, you 'd anticipate video streaming giant Netflix to jump in, and they did. Patterned after the opening credits of Orange is the New Black, the cover video includes a montage of close-ups of familiar characters from various Netflix programs.
Facebook users can expect to see more of these cover videos in the coming months, because companies make certain to make the most of this feature to develop more interesting and rich experiences for their audiences.
10. RingCentral – Making a bold statement
You checked out the tagline, didn't you? The cover image of cloud interactions supplier RingCentral is solid proof that a huge message is worthy of a big typeface. If you wish to make a declaration that resonates, produce something that audiences will keep in mind and can instantly associate with you. In addition, the image also has a nice futuristic feel to it, while the existence of clouds will right away inform you that you're navigating a Facebook page for a cloud service.
11. Best Buy – Drawing attention through color
Utilizing fancy colors can assist accentuate where you desire it. Electronics big box retailer Best Buy right away suggests that their brand is dynamic and friendly, but likewise successfully accentuates the real products being offered (that normally come in black, gray, and white) since the vivid colors provide a great contrast to the neutral tones.
12. VICE - Be different. Be Hip
Alternative media VICE does a fantastic job at remaining real to its hip and millennial leanings through its Facebook cover image. The cluttered collage-like image reveals that there's some randomness here and there and a dash of flamboyancy-- it's nearly as if you're looking at abstract art. Facebook covers do not necessarily require you to have something to state, but it needs to at least complement what you're everything about.
13. Tim Hortons – Crowdsourcing is smart and easy
Because it's social networks, you 'd immediately anticipate audience involvement. This is how Canadian coffee and donut chain Tim Hortons decided to approach the creation of their cover photo.
By pooling in images from consumers around the globe, they have actually effectively transformed their audience into co-creators. So, for companies desiring a more natural method to build commitment and engagement, this could be the way to go. Not only do you have brand name new material, but you also encourage participation and recognition amongst community members whom you currently benefited from.
14. Life Time Fitness – Showing some action
The kind of cover image Life Time Fitness chose to display is perfectly appropriate for the industry it's in. For one, no one likes a photo where nothing takes place-- particularly when you're a gym chain that runs 24/7. When customers see you in action, they are inspired.
This photo could motivate the viewer to get in shape and start an active way of life. The first step could be registering for a health club subscription.
15. Oracle Data Cloud – Finding the right balance
Check out making use of intense red and a monochromatic photo in this Facebook cover from Oracle Data Cloud. Notification how it assists draw the eyes to specific components that make up the graphic. There's nobody centerpiece however the total design has a certain attract it. There's an appealing CTA (typeface), a 'humanized' component to an otherwise machinated item or brand (picture of a woman), the familiar branding, and the striking color that might indicate vibrancy, energy, and power.
Because it's the very first thing visitors see when they land on your Facebook page, your cover image presents a lot of service opportunities.
Ideally, you have actually been influenced by the brand names discussed above. They ought to have given you an idea of exactly what to include in your very own cover image and how you can align your Facebook cover with your business goals.
If that's all we can tell about Creative Facebook Cover Photos I hope this article was helpful thank you.