Facebook Cover Photos | If you're savvy about marketing on social, your business most likely has a Facebook account. You've selected the ideal profile pic, filled out all the missing out on info, as well as written a pretty stellar bio about exactly what your company does. So you're done, right?
Incorrect. So incorrect.
Among the most vital aspects of an organisation's Facebook page is the cover image. It resembles the window display screen of your storefront-- if it's boring or ugly, it won't produce interest.
So what should you put in your social media storefront window? Here are eight remarkable ideas for producing the Facebook cover photo of your dreams, motivated by brand names who currently have an outstanding visual presence. All set to obtain started? Here we go!
Facebook Cover Photos
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, essential images, or graphics when you're designing a cover picture? On the right. It's a quite simple principle, however you 'd be surprised at the number of individuals and companies mess it up.
On the WB's page for the fictional Harry Potter, the image is positioned so that the centerpiece is clearly noticeable. Nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Bonus offer idea: whenever you utilize a picture of a face, the individual ought to be "looking" in the instructions of your material-- in this case, the cover picture.
2. See the Huge Picture.
Your profile image will hide a little section of your cover image, but you can make that work for you-- just search for the big photo! A few of my preferred cover images are those that include the profile picture as part of the bigger image. These innovative photos actually stand apart.
You see exactly what I indicate? Carlsberg utilizes their profile picture to enhance their cover photo (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, initially look, you might in fact think that the bottle is on the page! Note that the profile image works well independently of the cover picture. When you see that icon pop up in your newsfeed, there's no misinterpreting its source.
3. Be Your Own Billboard.
Facebook is about making connections and flaunting your enjoyable side, but it's also a location to develop your brand. Think of your cover image as free billboard space on one of the most popular socials media worldwide-- utilize it!
Sticking to the "Start Here" style used in their tv commercials, CarMax produced this appealing, premium ad for their Facebook cover picture. Visually pleasing, this intense and happy image likewise assists to strengthen CarMax's brand.
In this cover image, Cvent got a little bit more explicit in advertising their services. Who requires an "About" section when you can put everything that has to be said onto your cover picture? Note that the image's background is extremely simple, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing seminars, to conferences at work-- if I have actually learned the great value of any one thing, it's your call-to-action, or CTA. Social network is a powerful tool when it pertains to lead generation, and including a CTA in your cover picture encourages visitors to act. Whether you desire to get likes, visits to your site, or entries in a contest you're hosting, a cover photo CTA will assist.
Marketo is currently using their Facebook page to promote The Marketing Nation Summit, using a cover picture CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond uses their cover photo to overtly welcome readers to do something about it, with an actual arrow pointing to the spot where viewers can enter their contest. This is an excellent example of how a cover picture can own people to act.
5. Introduce Yourself.
Are you happy with your team? Do you wish to show off your staff? Do it with a cover picture!
n this older cover picture, The New York Times takes you into their workplace and reveals you their whole staff. It's a great check out the big, beautiful workplace of the people who compose the news that you check out.
Not as huge as The New York Times? Not an issue! This little marketing agency uses their cover picture to show prospective clients that they won't be dealing with a huge, "faceless" corporation.
6. Interest Feelings.
While turning your cover picture into a CTA or a billboard can be terrific, a mentally resonant cover picture can be similarly reliable.
Facebook's own cover photo is a best example of how images can use emotions. It also is entirely on -brand. What is Facebook about? Linking. What does this picture communicate? Connection. This image comes down to the heart of social networking, and makes visitors feel favorable about their brand name.
This Toyota cover picture, which is about two years old, likewise informs a particular, mentally resonant story with just a single image. Visitors will instantly associate Toyota with flexibility, and with enjoying the ride of life-- no words required. Plus, who does not like a happy pet?
7. Stay True to Your Brand name.
There's absolutely nothing worse than a brand that changes mascots, slogans, or jingles every other day. People like consistency and familiarity, and your Facebook cover photo is a terrific location to reinforce your familiar message.
Ben & Jerry's, for example, has constantly had to do with the cows. Their Facebook cover image doesn't wander off from that reality.
Nike reinforced their brand name with this simple, straightforward cover image. All that they need is their familiar Nike swoosh, and their renowned "Simply Do It" slogan. They've stated everything they need to say.
8. Start a Conversation.
A hashtag is an effective thing, my buddies-- recently, we have actually even seen hashtags contribute in political revolutions. When you throw a hashtag onto your cover photo, you have the power to get people talking.
Coca-Cola's present cover image contains a vibrant logo design, an image of three young women wearing sports equipment, and a mysterious hashtag. You tell me that you're not curious.
Ford Mustang's cover image hashtag is less mysterious, but similarly effective. You can utilize the hashtag to search for "#Mustang" and see what other individuals are stating about this well-known cars.
This has just been a quick tasting of the amazing cover photos I've seen. Exactly what are a few of the most creative, engaging, or stunning brand cover photos you've encountered on Facebook?