Facebook Cover Photo | If you're smart about marketing on social, your service most likely has a Facebook account. You have actually picked the perfect profile pic, completed all the missing information, and even composed a pretty stellar bio about what your business does. So you're done, right?
Wrong. So incorrect.
Among the most essential aspects of a business's Facebook page is the cover picture. It resembles the window screen of your shop-- if it's dull or unsightly, it will not create interest.
So exactly what should you put in your social networks store window? Here are 8 incredible ideas for producing the Facebook cover image of your dreams, motivated by brands who currently have an exceptional visual existence. Prepared to get begun? Here we go!
Facebook Cover Photo
1. Align to the Right
Where is your profile image? On the left side of your profile. So where should you put words, essential images, or graphics when you're designing a cover photo? On the right. It's a quite uncomplicated principle, however you 'd be shocked at the number of people and businesses mess it up.
On the WB's page for the imaginary Harry Potter, the picture is placed so that the centerpiece is plainly noticeable. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally balanced. Reward suggestion: whenever you use an image of a face, the person should be "looking" in the instructions of your content-- in this case, the cover photo.
2. See the Huge Picture.
Your profile image will hide a little area of your cover photo, but you can make that work for you-- just search for the big photo! Some of my preferred cover pictures are those that include the profile photo as part of the bigger image. These innovative pictures truly stand out.
You see what I imply? Carlsberg utilizes their profile picture to boost their cover picture (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile photo mash-up is so seamless that, in the beginning look, you may really believe that the bottle is on the page! Note that the profile photo works well separately of the cover image. When you see that icon turn up in your newsfeed, there's no mistaking its source.
3. Be Your Own Billboard.
Facebook has to do with making connections and flaunting your fun side, however it's likewise a location to develop your brand. Think of your cover photo as complimentary billboard area on one of the most popular socials media on the planet-- utilize it!
Staying with the "Start Here" theme utilized in their television commercials, CarMax produced this attractive, high-quality ad for their Facebook cover photo. Aesthetically pleasing, this intense and cheery image also assists to enhance CarMax's brand.
In this cover photo, Cvent got a little more specific in promoting their services. Who requires an "About" area when you can put whatever that has to be stated onto your cover picture? Note that the image's background is very easy, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing workshops, to meetings at work-- if I have actually found out the great importance of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it pertains to lead generation, and consisting of a CTA in your cover image motivates visitors to act. Whether you desire to acquire likes, check outs to your website, or entries in a contest you're hosting, a cover picture CTA will assist.
Marketo is currently using their Facebook page to promote The Marketing Nation Top, using a cover picture CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond utilizes their cover picture to overtly invite readers to do something about it, with an actual arrow indicating the spot where audiences can enter their contest. This is a terrific example of how a cover picture can drive individuals to act.
5. Introduce Yourself.
Are you pleased with your group? Do you wish to reveal off your staff? Do it with a cover picture!
n this older cover image, The New York Times takes you into their workplace and shows you their whole personnel. It's a fantastic check out the huge, stunning workplace of individuals who compose the news that you read.
Not as huge as The New York Times? Not a problem! This little marketing firm utilizes their cover image to reveal prospective clients that they will not be dealing with a big, "faceless" corporation.
6. Interest Emotions.
While turning your cover picture into a CTA or a signboard can be fantastic, a mentally resonant cover picture can be similarly effective.
Facebook's own cover image is a best example of how images can use emotions. It also is completely on -brand. Exactly what is Facebook about? Connecting. What does this photo convey? Connection. This image comes down to the heart of social networking, and makes visitors feel favorable about their brand.
This Toyota cover image, which has to do with two years of ages, also informs a particular, mentally resonant story with just a single image. Visitors will instantly associate Toyota with flexibility, and with delighting in the trip of life-- no words essential. Plus, who does not love a happy pet dog?
7. Stay Real to Your Brand name.
There's nothing even worse than a brand that changes mascots, slogans, or jingles every other day. Individuals like consistency and familiarity, and your Facebook cover image is an excellent location to strengthen your familiar message.
Ben & Jerry's, for example, has constantly been about the cows. Their Facebook cover photo does not wander off from that fact.
Nike strengthened their brand name with this simple, simple cover photo. All that they require is their familiar Nike swoosh, and their renowned "Simply Do It" motto. They've said everything they require to state.
8. Start a Conversation.
A hashtag is an effective thing, my friends-- recently, we've even seen hashtags contribute in political revolutions. When you toss a hashtag onto your cover image, you have the power to get people talking.
Coca-Cola's present cover picture consists of a colorful logo, an image of 3 girls using sports gear, and a strange hashtag. You tell me that you're not curious.
Ford Mustang's cover picture hashtag is less mystical, however equally effective. You can use the hashtag to look for "#Mustang" and see exactly what other individuals are stating about this famous cars.
This has just been a brief sampling of the incredible cover images I have actually seen. What are some of the most imaginative, appealing, or gorgeous brand name cover photos you've experienced on Facebook?