Facebook Cover Photo Ideas | If you're smart about marketing on social, your company probably has a Facebook account. You've chosen the perfect profile photo, filled out all the missing details, as well as written a pretty outstanding bio about exactly what your business does. So you're done, right?
Wrong. So wrong.
One of the most crucial aspects of a business's Facebook page is the cover photo. It's like the window display of your shop-- if it's uninteresting or unsightly, it will not create interest.
So exactly what should you put in your social networks storefront window? Here are 8 remarkable concepts for developing the Facebook cover photo of your dreams, inspired by brand names who currently have an impressive visual existence. Prepared to obtain begun? Here we go!
Facebook Cover Photo Ideas
1. Line up to the Right
Where is your profile photo? On the left side of your profile. So where should you put words, crucial images, or graphics when you're designing a cover image? On the right. It's a quite uncomplicated concept, but you 'd be shocked at how lots of individuals and businesses mess it up.
On the WB's page for the imaginary Harry Potter, the image is put so that the focal point is plainly noticeable. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Reward idea: whenever you utilize a picture of a face, the person must be "looking" in the instructions of your content-- in this case, the cover photo.
2. See the Huge Photo.
Your profile image will hide a little section of your cover photo, however you can make that work for you-- simply try to find the big image! Some of my preferred cover photos are those that incorporate the profile image as part of the bigger image. These ingenious pics truly stick out.
You see exactly what I imply? Carlsberg utilizes their profile image to improve their cover picture (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile picture mash-up is so smooth that, in the beginning glance, you may in fact believe that the bottle is on the page! Note that the profile image works well individually of the cover picture. When you see that icon appear in your newsfeed, there's no mistaking its source.
3. Be Your very own Billboard.
Facebook is about making connections and displaying your enjoyable side, but it's likewise a place to establish your brand name. Think of your cover picture as free billboard space on among the most popular social networks worldwide-- use it!
Sticking to the "Start Here" style used in their television commercials, CarMax produced this enticing, premium advertisement for their Facebook cover image. Aesthetically pleasing, this bright and happy image also assists to enhance CarMax's brand name.
In this cover image, Cvent got a little more explicit in promoting their services. Who requires an "About" area when you can put everything that needs to be stated onto your cover photo? Keep in mind that the image's background is extremely basic, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college interaction classes, to marketing workshops, to conferences at work-- if I have actually found out the fantastic value of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it pertains to lead generation, and consisting of a CTA in your cover photo motivates visitors to act. Whether you want to get likes, visits to your site, or entries in a contest you're hosting, a cover photo CTA will assist.
Marketo is presently utilizing their Facebook page to promote The Marketing Country Top, utilizing a cover photo CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond utilizes their cover photo to overtly welcome readers to act, with an actual arrow indicating the spot where viewers can enter their contest. This is a great example of how a cover image can drive people to act.
5. Present Yourself.
Are you happy with your team? Do you wish to display your staff? Do it with a cover picture!
n this older cover picture, The New york city Times takes you into their workplace and shows you their whole personnel. It's an excellent appearance into the big, beautiful workplace of individuals who compose the news that you read.
Not as big as The New York Times? Not a problem! This little marketing agency uses their cover picture to reveal prospective clients that they won't be working with a huge, "faceless" corporation.
6. Interest Emotions.
While turning your cover picture into a CTA or a signboard can be excellent, an emotionally resonant cover picture can be equally reliable.
Facebook's own cover image is an ideal example of how images can tap into feelings. It likewise is totally on -brand. What is Facebook about? Linking. What does this image convey? Connection. This image comes down to the heart of social networking, and makes visitors feel positive about their brand.
This Toyota cover photo, which is about two years of ages, also tells a particular, emotionally resonant story with just a single image. Visitors will automatically associate Toyota with freedom, and with taking pleasure in the trip of life-- no words essential. Plus, who doesn't like a happy pet dog?
7. Stay True to Your Brand name.
There's absolutely nothing even worse than a brand that alters mascots, slogans, or jingles each day. People like consistency and familiarity, and your Facebook cover picture is a great location to enhance your familiar message.
Ben & Jerry's, for example, has constantly had to do with the cows. Their Facebook cover picture does not stray from that fact.
Nike enhanced their brand with this easy, uncomplicated cover picture. All that they require is their familiar Nike swoosh, and their iconic "Just Do It" motto. They've said whatever they need to say.
8. Start a Conversation.
A hashtag is a powerful thing, my good friends-- in the last few years, we have actually even seen hashtags contribute in political transformations. When you toss a hashtag onto your cover photo, you have the power to get individuals talking.
Coca-Cola's present cover picture contains a vibrant logo, a photo of 3 girls wearing sports equipment, and a mysterious hashtag. You inform me that you're not curious.
Ford Mustang's cover picture hashtag is less strange, however equally effective. You can use the hashtag to look for "#Mustang" and see what other people are saying about this well-known sports cars and truck.
This has just been a brief sampling of the amazing cover pictures I have actually seen. Exactly what are some of the most innovative, appealing, or beautiful brand name cover images you've encountered on Facebook?