Facebook Coverphoto | If you're savvy about marketing on social, your business most likely has a Facebook account. You have actually chosen the ideal profile photo, filled in all the missing out on details, and even written a pretty excellent bio about what your business does. So you're done, right?
Wrong. So wrong.
One of the most essential aspects of an organisation's Facebook page is the cover photo. It resembles the window display of your storefront-- if it's uninteresting or unsightly, it will not create interest.
So what should you put in your social networks storefront window? Here are 8 amazing ideas for developing the Facebook cover photo of your dreams, motivated by brand names who currently have an outstanding visual presence. Ready to obtain begun? Here we go!
1. Line up to the Right
Where is your profile picture? On the left side of your profile. So where should you put words, important images, or graphics when you're designing a cover picture? On the right. It's a quite uncomplicated concept, but you 'd be surprised at how numerous people and services mess it up.
On the WB's page for the fictional Harry Potter, the photo is put so that the focal point is plainly noticeable. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Bonus pointer: whenever you utilize an image of a face, the person must be "looking" in the direction of your content-- in this case, the cover image.
2. See the Huge Picture.
Your profile image will conceal a small section of your cover image, however you can make that work for you-- just look for the big image! Some of my favorite cover images are those that integrate the profile photo as part of the bigger image. These ingenious pics actually stick out.
You see exactly what I imply? Carlsberg utilizes their profile picture to enhance their cover photo (and highlight their product, the beer itself).
This Captain Morgan cover photo/profile picture mash-up is so seamless that, initially look, you may in fact believe that the bottle is on the page! Note that the profile photo works well independently of the cover photo. When you see that icon turn up in your newsfeed, there's no mistaking its source.
3. Be Your very own Billboard.
Facebook has to do with making connections and revealing off your fun side, but it's also a place to establish your brand name. Consider your cover photo as totally free billboard space on among the most popular social networks worldwide-- use it!
Adhering to the "Start Here" theme utilized in their television commercials, CarMax created this enticing, premium ad for their Facebook cover photo. Visually pleasing, this bright and cheerful image likewise helps to reinforce CarMax's brand.
In this cover image, Cvent got a bit more specific in marketing their services. Who requires an "About" section when you can put everything that needs to be said onto your cover photo? Note that the image's background is extremely basic, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing workshops, to conferences at work-- if I have actually found out the fantastic significance of any one thing, it's your call-to-action, or CTA. Social network is an effective tool when it comes to lead generation, and including a CTA in your cover picture motivates visitors to act. Whether you desire to gain likes, visits to your site, or entries in a contest you're hosting, a cover image CTA will help.
Marketo is currently using their Facebook page to promote The Marketing Nation Top, utilizing a cover picture CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond utilizes their cover photo to overtly invite readers to act, with an actual arrow indicating the spot where viewers can enter their contest. This is a terrific example of how a cover image can drive individuals to act.
5. Introduce Yourself.
Are you happy of your group? Do you desire to reveal off your personnel? Do it with a cover image!
n this older cover image, The New York Times takes you into their workplace and reveals you their entire staff. It's a terrific look into the huge, beautiful office of the people who write the news that you check out.
Not quite as big as The New york city Times? Not a problem! This little marketing company utilizes their cover photo to reveal possible clients that they won't be dealing with a big, "faceless" corporation.
6. Appeal to Feelings.
While turning your cover image into a CTA or a signboard can be fantastic, an emotionally resonant cover image can be similarly reliable.
Facebook's own cover photo is a best example of how images can take advantage of feelings. It likewise is completely on -brand name. Exactly what is Facebook about? Connecting. Exactly what does this photo communicate? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand name.
This Toyota cover picture, which is about 2 years old, likewise tells a particular, emotionally resonant story with just a single image. Visitors will immediately associate Toyota with liberty, and with delighting in the flight of life-- no words necessary. Plus, who doesn't enjoy a happy pet dog?
7. Stay True to Your Brand.
There's nothing even worse than a brand that alters mascots, mottos, or jingles each day. Individuals like consistency and familiarity, and your Facebook cover photo is an excellent location to enhance your familiar message.
Ben & Jerry's, for instance, has constantly had to do with the cows. Their Facebook cover image doesn't stray from that reality.
Nike enhanced their brand name with this basic, uncomplicated cover image. All that they need is their familiar Nike swoosh, and their renowned "Just Do It" slogan. They've said whatever they have to say.
8. Start a Discussion.
A hashtag is a powerful thing, my friends-- in the last few years, we have actually even seen hashtags play a role in political transformations. When you throw a hashtag onto your cover photo, you have the power to obtain people talking.
Coca-Cola's current cover photo includes a colorful logo, a picture of three young women using sports gear, and a mystical hashtag. You inform me that you're not curious.
Ford Mustang's cover picture hashtag is less mysterious, but equally powerful. You can utilize the hashtag to look for "#Mustang" and see what other individuals are saying about this well-known cars.
This has just been a quick tasting of the incredible cover pictures I have actually seen. Exactly what are some of the most creative, interesting, or gorgeous brand name cover photos you've experienced on Facebook?