Facebook Cover Photo Pixels | If you're savvy about marketing on social, your company most likely has a Facebook account. You've picked the perfect profile pic, completed all the missing info, and even written a quite outstanding bio about what your company does. So you're done, right?
Wrong. So wrong.
One of the most crucial components of a service's Facebook page is the cover image. It resembles the window display of your storefront-- if it's uninteresting or unsightly, it won't produce interest.
So exactly what should you put in your social networks store window? Here are eight awesome concepts for developing the Facebook cover picture of your dreams, influenced by brand names who already have an outstanding visual presence. All set to get begun? Here we go!
Facebook Cover Photo Pixels
1. Align to the Right
Where is your profile picture? On the left side of your profile. So where should you put words, crucial images, or graphics when you're creating a cover image? On the right. It's a pretty straightforward idea, however you 'd be surprised at the number of individuals and businesses mess it up.
On the WB's page for the imaginary Harry Potter, the photo is placed so that the centerpiece is clearly noticeable. Nothing of real interest is obscured by the profile image, and the page is compositionally well balanced. Bonus pointer: whenever you utilize an image of a face, the individual should be "looking" in the instructions of your content-- in this case, the cover picture.
2. See the Big Image.
Your profile image will conceal a little section of your cover picture, but you can make that work for you-- just search for the big image! Some of my preferred cover images are those that integrate the profile photo as part of the larger image. These innovative pics truly stick out.
You see exactly what I mean? Carlsberg uses their profile photo to improve their cover image (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, initially glimpse, you might really believe that the bottle is on the page! Keep in mind that the profile photo works well individually of the cover picture. When you see that icon turn up in your newsfeed, there's no misinterpreting its source.
3. Be Your Own Signboard.
Facebook is about making connections and displaying your enjoyable side, but it's also a place to develop your brand name. Think of your cover photo as complimentary signboard area on one of the most popular social networks on the planet-- use it!
Staying with the "Start Here" style used in their tv commercials, CarMax developed this attractive, high-quality advertisement for their Facebook cover image. Visually pleasing, this intense and cheery image also assists to enhance CarMax's brand name.
In this cover photo, Cvent got a little more explicit in marketing their services. Who requires an "About" area when you can put whatever that needs to be said onto your cover picture? Note that the image's background is very basic, keeping the text-heavy image from appearing too crowded.
4. Utilize a Call-to-Action.
From my college communication classes, to marketing seminars, to meetings at work-- if I have actually discovered the fantastic importance of any one thing, it's your call-to-action, or CTA. Social media is an effective tool when it comes to lead generation, and consisting of a CTA in your cover photo encourages visitors to act. Whether you want to acquire likes, visits to your website, or entries in a contest you're hosting, a cover photo CTA will help.
Marketo is currently using their Facebook page to promote The Marketing Nation Top, using a cover picture CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.
Wishpond uses their cover photo to overtly welcome readers to do something about it, with an actual arrow indicating the area where viewers can enter their contest. This is a fantastic example of how a cover photo can drive people to act.
5. Introduce Yourself.
Are you happy with your team? Do you want to display your personnel? Do it with a cover image!
n this older cover photo, The New York Times takes you into their workplace and reveals you their whole staff. It's a fantastic appearance into the big, stunning workplace of the people who write the news that you check out.
Not rather as big as The New York Times? Not an issue! This small marketing firm utilizes their cover image to reveal prospective customers that they won't be working with a big, "faceless" corporation.
6. Interest Emotions.
While turning your cover image into a CTA or a billboard can be fantastic, a mentally resonant cover photo can be equally reliable.
Facebook's own cover photo is an ideal example of how images can take advantage of feelings. It likewise is entirely on -brand name. Exactly what is Facebook about? Linking. What does this picture communicate? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand.
This Toyota cover picture, which has to do with two years old, likewise informs a particular, mentally resonant story with only a single image. Visitors will instantly associate Toyota with flexibility, and with taking pleasure in the trip of life-- no words necessary. Plus, who doesn't like a delighted pet dog?
7. Stay Real to Your Brand.
There's nothing even worse than a brand name that alters mascots, mottos, or jingles every other day. Individuals like consistency and familiarity, and your Facebook cover picture is a great location to enhance your familiar message.
Ben & Jerry's, for example, has constantly been about the cows. Their Facebook cover picture doesn't wander off from that reality.
Nike enhanced their brand name with this easy, straightforward cover image. All that they require is their familiar Nike swoosh, and their iconic "Just Do It" motto. They've stated whatever they have to state.
8. Start a Conversation.
A hashtag is a powerful thing, my buddies-- over the last few years, we have actually even seen hashtags play a function in political transformations. When you toss a hashtag onto your cover picture, you have the power to get individuals talking.
Coca-Cola's current cover image contains a vibrant logo design, an image of three young females using sports equipment, and a mysterious hashtag. You inform me that you're not curious.
Ford Mustang's cover photo hashtag is less mystical, however similarly powerful. You can utilize the hashtag to look for "#Mustang" and see what other individuals are stating about this popular cars.
This has just been a quick sampling of the fantastic cover pictures I have actually seen. Exactly what are a few of the most creative, interesting, or gorgeous brand cover images you've come across on Facebook?