Cover Images For Facebook | If you're savvy about marketing on social, your company probably has a Facebook account. You've selected the ideal profile photo, filled out all the missing information, as well as written a quite stellar bio about what your company does. So you're done, right?
Wrong. So wrong.
Among the most crucial aspects of a company's Facebook page is the cover picture. It resembles the window display screen of your shop-- if it's dull or unsightly, it will not create interest.
So what should you put in your social networks storefront window? Here are eight amazing concepts for producing the Facebook cover image of your dreams, motivated by brands who currently have an impressive visual presence. All set to obtain started? Here we go!
Cover Images For Facebook
1. Line up to the Right
Where is your profile image? On the left side of your profile. So where should you put words, essential images, or graphics when you're developing a cover photo? On the right. It's a quite uncomplicated idea, but you 'd be amazed at the number of people and companies mess it up.
On the WB's page for the imaginary Harry Potter, the photo is put so that the focal point is clearly noticeable. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally balanced. Benefit suggestion: whenever you use a picture of a face, the person ought to be "looking" in the instructions of your material-- in this case, the cover image.
2. See the Huge Photo.
Your profile image will hide a little area of your cover picture, however you can make that work for you-- simply search for the big picture! A few of my preferred cover images are those that include the profile photo as part of the larger image. These innovative photos actually stand out.
You see exactly what I imply? Carlsberg utilizes their profile image to boost their cover picture (and highlight their item, the beer itself).
This Captain Morgan cover photo/profile image mash-up is so smooth that, initially glimpse, you might in fact believe that the bottle is on the page! Note that the profile image works well separately of the cover picture. When you see that icon pop up in your newsfeed, there's no misinterpreting its source.
3. Be Your very own Billboard.
Facebook is about making connections and displaying your enjoyable side, but it's also a place to establish your brand. Think of your cover photo as complimentary signboard area on one of the most popular social media networks on the planet-- use it!
Sticking to the "Start Here" theme used in their tv commercials, CarMax produced this enticing, premium advertisement for their Facebook cover picture. Aesthetically pleasing, this bright and cheery image likewise assists to strengthen CarMax's brand name.
In this cover picture, Cvent got a bit more explicit in advertising their services. Who needs an "About" section when you can put everything that has to be said onto your cover picture? Note that the image's background is extremely basic, keeping the text-heavy image from appearing too crowded.
4. Use a Call-to-Action.
From my college communication classes, to marketing workshops, to conferences at work-- if I've found out the fantastic importance of any one thing, it's your call-to-action, or CTA. Social media is a powerful tool when it concerns lead generation, and including a CTA in your cover photo motivates visitors to act. Whether you wish to gain likes, check outs to your site, or entries in a contest you're hosting, a cover image CTA will assist.
Marketo is presently utilizing their Facebook page to promote The Marketing Country Summit, using a cover photo CTA. As in the example from Cvent, an understated background image makes the CTA pop.
Wishpond uses their cover photo to overtly welcome readers to act, with an actual arrow pointing to the spot where audiences can enter their contest. This is a great example of how a cover picture can own people to act.
5. Introduce Yourself.
Are you proud of your group? Do you want to reveal off your staff? Do it with a cover image!
n this older cover photo, The New york city Times takes you into their workplace and shows you their whole staff. It's a fantastic check out the huge, gorgeous office of the individuals who compose the news that you read.
Not rather as big as The New york city Times? Not an issue! This little marketing firm utilizes their cover image to show possible clients that they won't be dealing with a big, "faceless" corporation.
6. Interest Feelings.
While turning your cover picture into a CTA or a signboard can be excellent, an emotionally resonant cover photo can be similarly reliable.
Facebook's own cover photo is a best example of how images can take advantage of feelings. It likewise is completely on -brand name. Exactly what is Facebook about? Linking. Exactly what does this image convey? Connection. This image gets down to the heart of social networking, and makes visitors feel favorable about their brand name.
This Toyota cover picture, which is about two years old, likewise tells a specific, mentally resonant story with just a single image. Visitors will automatically associate Toyota with liberty, and with delighting in the flight of life-- no words needed. Plus, who doesn't enjoy a pleased pet dog?
7. Stay Real to Your Brand.
There's absolutely nothing worse than a brand name that changes mascots, slogans, or jingles each day. Individuals like consistency and familiarity, and your Facebook cover picture is a fantastic place to enhance your familiar message.
Ben & Jerry's, for example, has always had to do with the cows. Their Facebook cover picture doesn't stray from that reality.
Nike enhanced their brand with this simple, simple cover picture. All that they need is their familiar Nike swoosh, and their iconic "Simply Do It" slogan. They have actually said everything they need to state.
8. Start a Discussion.
A hashtag is a powerful thing, my buddies-- over the last few years, we have actually even seen hashtags play a role in political revolutions. When you throw a hashtag onto your cover picture, you have the power to obtain people talking.
Coca-Cola's present cover photo includes a vibrant logo design, a picture of three young ladies using sports gear, and a strange hashtag. You inform me that you're not curious.
Ford Mustang's cover photo hashtag is less mysterious, but similarly effective. You can utilize the hashtag to search for "#Mustang" and see what other individuals are saying about this popular sports cars and truck.
This has only been a brief sampling of the remarkable cover pictures I've seen. Exactly what are some of the most innovative, interesting, or stunning brand name cover photos you've experienced on Facebook?